B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.However, B2B marketers can serve

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no more exists, and also other truths concerning modern-day B2B advertising and marketing. We go over just how the acquiring trip is now totally fragmented as well as the manner in which neighborhood structure can assist marketing professionals re

Mark Donnigan Marketing Consultant: Your audience no more desires you to acquire their focus-- they desire you to gain it.This indicates lead generation methods require to be spruced up across the industry to much better fulfill the demands of target audience.The very first step in this advancement is to develop compelling web content, and also the

Mark Donnigan Marketing Consultant: One of the greatest difficulties for brand-new companies, particularly start-ups and also various other firms running in congested markets, is need generation. Clearly various from list building, need generation is a much more engaged procedure-- that makes all of it the extra difficult for brand-new brand names.

Mark Donnigan builds disruptive ingenious startups. Mark's superpower is architecting go-to-market strategies and marketing motions that drive real organization outcomes for technical and product-centric founders. Mark's development and market development experience spans twenty years as a transformative B2B marketing and magnate, driving demand, b